SOCIAL LISTENING

A company that is always in the media for their product and product design is Apple. When the new iPhone was coming out there were many people hating on it and making memes about it. With the iPhone 11 pro, people were comparing the three cameras on the back of the phone to a stovetop and making a bunch of other jokes about it. This product is very interesting though, it seems that the more people make jokes and memes about the new iPhones the more people want to go out and purchase it. Apple's value proposition is that they have the best smartphone on the market. Which is what the do, for the most part, at least that's what they make people think. Three things that people have been saying about the new iPhone;

1. It's the exact same phone they released the past few years

2. Its too expensive

3. It looks like a stovetop 

The thing about apple is that they are always going to receive hate no matter if their product is good or bad. But the more that people talk about the new product, whatever it may be, the better their marketing plan really is. Even when people are making memes about the product like the iPhone, it is showing off the new phone to more and more people. It gets people talking about it. I wouldn't be surprised if Apple made their products look a certain way so people will create memes about it and talk about it even more. The same thing happened to the new air pods, people were saying they looked like a pokemon which got a lot of people talking.  

Apple doesn't really respond to what people say about their products. They know what they are doing so I think it is smart that they don't respond. 

This assignment really shows how making great products look a little off to make people talking can really benefit and be used for free publicity/advertisement.